Hôtel Droog

“The concept of a hotel has been reversed. Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the hotel experience — and it even has a room to sleep in,” says Renny Ramakers, co-founder and director of Droog. Hotel Droog brings several activities under one roof: from curation to product design, exhibitions and lectures — and people may plug in as they choose. Featured stores inside Hotel Droog: Droog Store, Cosmania, Kabinet and Weltevree. Photos © Thijs Wolzak