First concept store to open in Paris, L’Eclaireur is celebrating this year its 30th birthday. As its name hints it, L’Eclaireur is always ahead, pointing the new direction to follow, having the vision of what’s next in the universe of fashion, art and design. Rue de Sévigné, opened in October 2009 was realized by Arne Quinze in a futuristic vision with more than 120 screens and sliding pannels to dissimulate the clothes…the Rue de Sévigné store is an installation where reality and illusion inter- play constantly. Arne Quinze was saying about L'Eclaireur Rue de Sévigné: "This is not just a shop, it’s an experience. The project grew as a dream fed by emotions, history and memories. It is a fantasy in which I hope everyone will find a story for themselves." We invite you to discover your story.