Other Criteria was founded as a publishing company in 2005 by Damien Hirst, Hugh Allan and Frank Dunphy, with creative directorship from Jason Beard. Based in Marylebone, London, Other Criteria works directly with Damien Hirst and a number of established and emerging artists to make limited editions and multiples, t-shirts, jewellery, photographs, posters, prints and books. All merchandise is available for sale through their website, and at their shops in London and New York.